Nouns provide the names for all things: people, objects, sensations, feelings, etc. A nounis a type of word the meaning of which determines reality. This also produces the issue of noun stacking. 'Headlinese' is an informal term for the abbreviated style of newspaper headlines, a register characterized by short words, abbreviations, cliches, noun stacking, wordplay, present-tense verbs, and ellipses. Twist the familiar phrase by subbing in your original key word. verb adverb pronoun preposition conjunction determiner exclamation Headlineis a verband can also act as a noun.
Headlinese has to use its own set of rules, terms, and phrases in order to fit story titles into sometimes impossibly tight spaces. The British have apparently come up with a clever term for the grammar headlinese employs when it uses the shortest possible versions of a word: "thinnernyms" (thinner synonyms). Instead of disagreeing, people 'clash.' Rather than competing, they 'vie.' Instead of divisions, we have 'rifts.' And instead of a Mexico president promising reforms of the policing system in an effort to mollify people’s anger over the murder of 43 students, we get 'Mexico president vows police reform in bid to quell massacre rage.' I was inordinately pleased with myself for coining the word thinnernym to describe these short words, although I’ve since been informed that I’m not the first to do so." - Andy Bodle, "Sub Ire as Hacks Slash Word Length: Getting the Skinny on Thinnernyms." The Guardian, Dec. Almost none of the HR profiles on LinkedIn have a call-to-action in the headline."The grandest, oldest and arguably finest headline tradition of all, of course, is the use of short words. a line of words printed in large letters as the title of a story in a newspaper, or the main points of the news that are broadcast on television or radio: The news of his death was splashed in headlines across all the newspapers. If you’re able to throw some numbers in your headline, you will stand out from the crowd.Īnother easy way to pull away from the pack is to add a call-to-action. Because headlines are titles that appear before an article, they are often the deciding factor regarding whether a reader clicks on an article and, therefore, are most enticing when theyre persuasive. Its purpose is to quickly capture the attention of readers.
There are plenty of other HR performance metrics you can use as well, even if it means digging around in the performance data for your company to get the numbers.Ĭase in point: You’ll notice none of our LinkedIn headline examples for HR have numbers that demonstrate performance. A headline is text above an article that summarizes its overall content. Total number of employees your HR department manages.
But rather than just tell you what a subheading is, let me show you. Headlinese 'language peculiar to headlines' is from 1927. Similarly, Merriam-Webster defines the term as: An additional headline or title that comes immediately after the main headline or title. Obviously, 'White House' should not be split between the two lines.
Here are a few industry metrics to consider using: Originally a printers term for the line at the top of a page containing the title and page number used of the lines that form the title of a newspaper article from 1890, and transferred unthinkingly to broadcast media. A bad break is when a hed with more than one line splits a prepositional phrase, an adjective and noun, an adverb and verb, or a proper noun. This is a missed opportunity, because there are plenty of performance metrics for HR, and many of them fit nicely into a LinkedIn headline.īecause so few human resources profiles include performance numbers in the headline, doing so on yours is an easy way to stand out from all the other HR profiles on LinkedIn. Take a scroll through HR LinkedIn headlines and you’ll notice very few include data that demonstrates performance.
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